In 2012, cloth bags were yet to establish a market for themselves, and Rewheel was way ahead of the curve in adopting the no-plastic initiative. The founder’s research determined that the cost factor was the main reason why people continue to use plastic bags. In 2014, things started rolling with the first corporate order from Novartis. Very soon, several MNCs and businesses across verticals came ahead for collaborations and appreciated the idea that Rewheel was promoting quality sustainable solutions at affordable prices. And in recent times, major Supermarkets and Retail stores have also been showing interest, thanks to the growing awareness and demand from consumers.